As a retail service organization, we ensure the performance and success of our affiliated retail and industry partners. Our aim is to work together to further develop the specialist bicycle trade and align it for the future. Only together is it possible to master future challenges and offer appropriate solutions in a strong network.

We support retailers in their concerns regarding profitability, efficiency and expertise. They benefit from profitable retail concepts, receive rebates on specific brands and product groups or can use the intranet with all the important information for retailers and the industry. Affiliated retailers also have the opportunity to take advantage of the ANWR SWISS AG Academy's course programme with helpful training courses on current topics. We place a special focus on support in online topics. We are driving forward the integration of digital system landscapes and promoting digital processes in the area of merchandise management and EDI connections.

Within the Bike-Professional-Network are also the premium dealers of the Swiss Primebike Group organized.