The core political principles of velosuisse

velosuisse sees itself as a Politically neutral industry association, which campaigns for the promotion of bicycles and e-bikes in Switzerland at an economic, social and transport policy level.

At the centre is a liberal basic attitudeCycling should remain attractive, low-threshold and affordable. Accordingly, velosuisse is committed to opposing legal measures that make cycling unnecessarily complicated, more expensive or less attractive. Safety promotion is supported, but without disproportionate regulation.

velosuisse represents a Business-friendly position and is committed to a prospering bicycle trade, clear market conditions and suitable framework conditions. The bicycle industry is seen as an important economic factor, employer and driver of innovation. It is both a driver of active e-mobility and a promoter of sustainable mobility. To this end, velosuisse cooperates with other industry associations.

Four fields of action result from this basic attitude

Data collection, market information, media contact centre
The provision of regular, precise and up-to-date market information for the public and members in order to convey a fact-based and objective picture of the industry, including proactive media work to consolidate the perception and importance of the bicycle industry.

Training and talent development
Promoting the quality of training and further education programmes to secure talent - including lateral entrants - for the Swiss cycling industry. The recruitment of qualified specialists for the Swiss bicycle industry ensures that innovative solutions for the mobility challenges of the future can be developed.

Political influence on legislation and standardisation
Influencing legislation and standardisation. Advocating for a legal framework and standards that promote the use of bicycles and e-bikes in Switzerland in order to enable sustainable, environmentally friendly and more economical mobility.

Physical and digital networking of the bicycle industry
Active promotion of networking and cooperation within the Swiss cycling industry with the aim of creating synergies, representing common interests and strengthening the market position of the Swiss cycling industry. The innovative strength and competitiveness of the industry should be increased by all players in the bicycle industry working together efficiently and jointly developing solutions for the challenges of the future.