Online exhibitor directory, first speakers confirmed, early-bird discount available until 31 October
On 25 January 2027, the Swiss cycling industry will kick off the new season at InfoTech – for the first time at StageOne in Zurich-Oerlikon and with a completely new format: an Academy, a Forum, a new products exhibition featuring 40 exhibitors, as well as networking and a drinks reception.
A strong line-up at the Highlight trade fair
The Highlight trade fair is making its debut at infotech – and boasts an impressive line-up! Leading brands are showcasing their latest products and innovations, including items that have yet to be officially launched. From bikes and e-bikes for sport and everyday use, through innovative components, to practical accessories: the Highlight trade fair offers exciting insights into the latest developments in the cycling industry.
An overview of the participating brands
Renowned speakers will give talks on relevant topics
On the main stage, the forum presents content that is shaping the industry. Renowned speakers will address relevant topics that provide a better understanding of the bigger picture. Beat Zaugg, one of the most influential entrepreneurs in the Swiss cycling industry, has already been confirmed as a keynote speaker. Over more than three decades, he has shaped Scott into an international brand. Thanks to his involvement with companies such as Transa, Sport Vaucher, the Ski+Velo-Center and Trophy Bike, he is also a profound expert on the retail side of the business. His topic: The two sides of the counter – how brands and retailers can develop the market together.
The detailed programme, including all further content and timings for the Academy, seminars, forums and trade fair, will be published in the coming weeks. We can already reveal this much: a number of sessions will also be presented in French.
Early-bird rate available only until Saturday 31 October 2026
Specialist retailers & industry: CHF 199.–, Learners: CHF 79.–
From 1 November, prices will rise to CHF 230 or CHF 100 for learners.
Lunch and drinks are always included (prices include VAT).
Book your ticket now and secure your early-bird discount:
https://www.velosuisse.ch/ticketshop
We look forward to welcoming you to StageOne!
Your infotech team
21 October 2026
