History
The RAYMON Bicycles brand was founded in 2017 by Susanne and Felix Puello, an entrepreneurial couple from Schweinfurt. However, the Puello family has been shaping the cycling industry for decades and is counted amongst the pioneers of modern e-mobility. Through their early work as managing directors of the Winora Haibike Group – particularly with the development of the first e-mountain bike – Susanne and Felix Puello played a decisive role in shaping the development of an entire product category. This experience, combined with the entrepreneurial family’s more than 100 years of cycling heritage, continues to form the foundation of the RAYMON brand to this day.

Following years of rapid international growth, the Puellos family strategically repositioned the company. Since spring 2025, RAYMON has once again been 100 per cent owner-managed. The medium-sized company, based in Schweinfurt, operates completely independently, is continuously expanding its structures and is growing internationally – including through its own subsidiaries in key foreign markets such as Switzerland.

Products
RAYMON positions itself in the market as a full-range supplier, offering both traditional bicycles without motors and a wide range of e-bikes. From a technical perspective, the company utilises modern drive systems from various technology partners, depending on the intended use. The range extends from urban bikes suitable for everyday use to sporty mountain bikes, road and gravel bikes, as well as performance-oriented e-MTB, e-trekking and e-gravel models. In terms of design, development focuses on clean, distinctive styling, functional frame concepts and precisely matched components that combine performance, riding enjoyment and reliable technology.

Vision
RAYMON consistently aligns its strategy with sustainable growth and a reliable partnership with specialist high-street retailers. Its vision is based on offering high-quality bicycles and e-bikes that impress with their sophisticated technology, clean design and a harmonious riding experience. Through short decision-making processes, its own logistics and service structures, and close ties with retailers and customers, RAYMON aims to establish itself as an independent, agile and reliable player – with a focus on its core product: functional, innovative bikes for a variety of uses, and thus also on: Bikes for every Journey.