Velosuisse, the association of Swiss bicycle and bicycle parts suppliers, has added Radiate Engineering and Design AG as another reputable bicycle development company.

The Zücher company Radiate advises bicycle and bicycle part manufacturers on the development of new products and specializes in the "holistic" approach. This involves the use of simulation-driven development methods that take all challenges such as load, function, design, material, manufacturing processes and costs into account holistically right from the start.

Radiate spokesperson Frederic Poppenhäger explains: "Our team consists of experienced specialists and up-and-coming talents with backgrounds from various disciplines: Composite lightweight design experts from aviation, aerodynamic engineers from racing, and renowned industrial designers for two-wheeler design. This interdisciplinarity makes it possible to develop complete bikes or components of a wide spectrum: from an aerodynamic wheelset to a complex S-pedelec to a lightweight composite handlebar."

Velosuisse Managing Director Martin Platter is pleased about the increase in know-how in his own ranks and is looking forward to a lively exchange of experience, especially in the area of standardization, which is becoming increasingly complex. Ultimately, all Velosuisse members can benefit from this.

Caption:
Radiate offers a hand in holistic bike and part development.
(Radiate photo)

June 28, 2022