It all started with the enthusiasm for mountain biking. The first brand was Orange Mountain Bikes from Halifax in England, which was ahead of its time in 1998, producing handmade fullies. Other English brands such as DMR, Middleburn, TV Series and USE soon followed. What began as a part-time business grew rapidly. Brands like ODI and then of course especially Norco Bicycles from Vancouver, Canada, were added. In the meantime, more than 20 brands are offered on the Swiss market, always extensively tested before. Non-convincing products are no longer offered and brands that are among the best on the market are always sought after. We only sell what we ourselves have found to be good.